s360 announces the assessment of Torben Lyse Nielsen to lead its new department, Digital Growth. Most recently, Torben led iProspect Copenhagen – dentsu’s performance marketing agency.
“We’re seeing a growing need for strategic business advisory besides operational planning and execution within digital marketing channels. We know that several factors can positively impact our clients’ ability to achieve results. Examples include correct pricing and assortment strategy, deep industry expertise, testing and experimentation, and collecting and activating first-party data,” says Mark Allerup, Managing Director of s360 Denmark.
In recent years, s360 has experienced significant growth in staff, markets, and clients. A common theme among its clients is big growth ambitions and rising complexity. In response, the agency has established Digital Growth – a dedicated unit with 20+ digital experts specialised in subject areas and industries, offering strategic advice to omnichannel retailers, e-commerce pure players, and international DTC brands.
To lead this new department in Denmark, s360 has recruited Torben Lyse Nielsen, who most recently spearheaded iProspect Copenhagen.
“I am proud that we’ve been able to attract a strong profile like Torben, who possesses the competencies needed to achieve our high ambitions with Digital Growth and shares the values upon which s360 is built,” says Mark Allerup about the appointment.
Torben Lyse Nielsen, VP, Head of Digital Growth at s360 Denmark, adds:
“I’ve been looking forward to joining s360. It’s one of the few Danish-founded agencies that has successfully expanded internationally and is constantly evolving, utilising new technological opportunities. At the same time, s360 works with exciting Northern European brands and retailers with big ambitions.
Equally important, the company values and my values align strongly, as integrity and high professionalism go hand in hand. In a short time, I’ve met talented people eager to deliver the right advice to drive the best results. This creates a solid foundation for helping our clients grow their businesses.”
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