Former TRKNN and Google talent, Alex Sauer, joins s360 as VP & Group Head of Measurement to strengthen our analytics and attribution capabilities across Europe.

New Group Head of Measurement: Alex Sauer

We are glad to welcome Alex Sauer as VP & Group Head of Measurement at s360. Based in Barcelona, Alex will lead the international measurement team, ensuring our attribution, tracking, and analytics solutions align with our strategic direction and our clients’ evolving needs.

Alex developed innovative solutions that span Measurement and Data Activation at Google. He then joined TRKKN, a Global Google Marketing Platform and Cloud Platform consultancy. His key contributions included successfully launching and scaling TRKKN's operations in Spain and leading the strategic development and market positioning of the company's AdTech portfolio.

"Joining s360 at such a key phase is incredibly exciting," commented Alex. "The agency already has a strong European presence, a fantastic culture, and all the pieces needed to thrive in the industry going forward. I’m thrilled to collaborate with this talented team to enhance our measurement offerings and drive our further growth."

Stronger measurement offering

Measurement has long been a cornerstone of s360’s success. With Alex’s group-wide role, we are further strengthening our capabilities by bringing local measurement efforts into a unified framework, scaling reliable attribution, and deepening client partnerships as we continue to expand and reinforce our position in Europe.

Group CPO at s360, Frederik Hyldig Garoussian, added: "Alex joining the team is a central move to our international expansion. With his deep expertise in analytics and ad tech, we’re well-positioned to expand our measurement innovations across markets and help our clients grow in an increasingly data-driven reality."