Wolt has taken a major step toward strengthening its position in the fast-growing online grocery market, and s360 has supported the journey from the first strategic insight to the final campaign asset.
Together with the team at Wolt, our Studio unit at s360 developed and produced their recent grocery campaign, which rolled out across five markets: Denmark, Iceland, Estonia, Latvia, and Lithuania.
Read the full client story here
With online grocery adoption accelerating and competition intensifying, Wolt needed a campaign that could communicate its core strengths in convenience and speed, while working seamlessly across five culturally distinct markets with varying levels of brand familiarity.
The new creative concept “Right at Hand” delivers exactly that. It transforms Wolt’s promise of fast delivery into a bold, visual idea where the Wolt app expands into a pocket-sized supermarket, bringing everyday groceries instantly within reach.
Across TV, streaming, social, display, and out-of-home, the concept has created a unified and memorable campaign that is quick to understand, easy to scale, and anchored in universal consumer drivers.
The recent campaign covered the entire customer journey, from broad brand storytelling to partner-specific offers, resulting in over 1,100 creative assets adapted for five local markets. The outcome was a cross-market campaign that aimed to strengthen Wolt’s position as the fast and reliable choice for everyday groceries.
“Branding in the retail world requires you to take ownership of the functional benefits. Wolt wanted to be the obvious choice for online grocery shopping. With this campaign concept, we were able to tell that story in a way that catches the eye and makes people stop and take notice,” says Peter Ishøy-Rasmussen, Senior Director at s360.
Behind the campaign is s360 Studio, our dedicated creative unit bringing together specialists in strategy, creativity, and technology. Together with Wolt, the team was involved in the entire process: from strategic groundwork and concept development to creative production, versioning, and market adaptation.
s360 Studio partners with ambitious brands to build strong creative foundations and deliver concepts that drive measurable impact.
Learn more about s360 Studio
Wolt is a Helsinki-born technology company focused on making local commerce simple and rewarding for consumers, merchants, and couriers.
Founded in 2014, Wolt now operates in 30+ countries under the Wolt brand and, since joining forces with DoorDash in 2022, is part of a global organisation active in more than 30 markets.
s360 is a leading European marketing and technology agency. Our core mission is to help brands and retailers grow by building strong data foundations, reliable tech, and best-in-class execution.
Our 330+ specialists work across eleven offices in eight countries, supporting clients with deep industry knowledge in e-commerce and retail.
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