The UK Paid Media Awards just released its shortlist. s360 receives eight nominations with its three clients, TaxHelper, Harklinikken and Nordisk Film in various categories: TikTok, Facebook, Instagram, Display and more.

Three solid cases and eight nominations

The UK Paid Media Awards just released its shortlist. s360 receives eight nominations with its three clients, TaxHelper, Harklinikken and Nordisk Film in various categories:

• Paid Social Campaign of the Year with TaxHelper

• Finance Campaign of the Year with TaxHelper

• Best Use of TikTok Ads with TaxHelper

• Paid Social Campaign of the Year with Harklinikken

• Best Use of Facebook / Instagram Ads with Harklinikken

• Best Use of Video with Harklinikken

• Paid Media Agency Led Campaign of the Year with Nordisk Film

• Display Campaign of the Year with Nordisk Film

Taxhelper: TikTok as go-to market platform

With Taxhelper, s360 gets recognised for working strategically with TikTok as a go-to market platform for generating new clients. With great success, s360 and TaxHelper created authentic video content using popular Creators on the UK market resulting in +500 new clients within three months from TikTok Spark Ads.

Haarklinikken: A strong ads performance on social

With Harklinikken, s360 gets acknowledged for using best practice Creator ads and formats with video ads on social platforms. s360 and Harklinikken developed a three feature strategy to ensure that the target audience sees the Creator, the brand and the products. As a result, the Creator ads campaign acquired 3.700+ new clients and an estimated ROI of 577%.

Nordisk Film: Excelling in Display ads

With Nordisk Film, s360 gets noticed for our ways of working with Display ads. Nordisk Film Distribution promoted the new “Bamse” movie using paid media channels with display and video activities. s360 developed a digital strategy based on four steps, including a heatmap through eye-tracking to test, learn and optimise the display ads during the campaign period resulting in 480,204 cinema tickets sold in 35 days.

Getting announced as a finalist is a win in itself

“The UK Paid Media Awards are an important event for us. Being rewarded as finalists, we are getting through a narrow window of being chosen among the industry’s best performing agencies. The judges choose the finalists based on quality, results and best practices. We are very proud to be recognised with three clients across various categories. Getting this far is definitely a win in itself," says Jonas Donbæk, Head of Marketing at s360.

About UK Paid Media Awards

The UK Paid Media Awards recognise, celebrate, and reward the contribution paid media makes to shaping the future of advertising sales and media planning and to businesses' overall success and profits.