Mistakes in site migrations can lead to huge drops in performance or wrong data. In this session Klaus & Nikolaj will show us what typically go wrong and how best practise looks like.
You will first see different migration stories and how website migrations impacted Organic Search performance or tracking in different cases.
Then Klaus & Nikolaj will take you through the best practise of Site Migrations and show the s360 migration framework timeline.
1.0 Pitfalls of migration
2.0 Migration stories
3.0 Getting SEO & redirects right
4.0 Getting tracking right
5.0 Getting CRO right
6.0 The s360 migration framework