Together with RevolutionRace, s360 has won two AI awards at the Global Search Awards 2026. We took gold in Best Use of AI for Data and silver in Best Use of AI in PPC.
An AI-rebuilt product feed that lifted conversions by 33% has won s360 and RevolutionRace gold for Best Use of AI for Data and silver for Best Use of AI in PPC at the Global Search Awards 2026.
It’s the third international award for the same case, which also won Paid Search Campaign of the Year at the European Paid Media Awards earlier this year.
Being recognised in two AI categories for the same work tells us the approach holds up outside our own dashboards.
“Anyone can generate product titles or other attributes with AI now. The hard part is knowing which ones will actually lead to clicks and conversions, and proving it before you roll them out. That’s what the judges recognised, and it’s how we used AI for this case: test it properly and only scale what the data supports.”
– Frederik Fisker Wæhrens, Director & AI Lead, Content, s360
RevolutionRace’s product titles used to read like spreadsheet rows: attribute after attribute, stacked in order, just as industry standard dictates. But we challenged the status quo:
We rebuilt the product titles with s360 Quantum, our proprietary AI feed tool, generating titles that speak to what shoppers are looking for in each market rather than just listing what the product is.
The new titles went through a multi-market A/B test first, and once the results held up, the same thinking rolled out across RevolutionRace’s entire paid search account.
“We built Quantum for exactly this kind of problem: thousands of products, dozens of markets, and attributes that need to match how people search in each one. That’s impossible to do well by hand. What made the difference was pairing the tool with a proper A/B test, so we knew the 57% rise in conversions in Germany was real before we changed anything else.”
– Frederik Fisker Wæhrens, Director & AI Lead, Content, s360
It’s that mix, the tool, the testing, and the willingness to prove it before scaling it, that the judges at Global Search Awards 2026 picked up on:
“A highly impressive application of artificial intelligence to solve a complex product feed challenge. The strategic use of proprietary technology, rigorous testing methodology, and strong data validation demonstrated exceptional commercial thinking and technical excellence. The clear measurement approach, consideration of seasonality, and significant revenue impact made this a compelling and stand out winner!”
The new titles delivered 21% more clicks and 33% more conversions, and in Germany conversions rose by 57%, and those results led to s360 taking over paid search for RevolutionRace across more than 40 markets.
Read the full case: s360 & RevolutionRace
The Global Search Awards recognise excellence in search marketing, PPC, SEO, and content marketing for agencies and professionals worldwide, with entries from more than 195 countries.
s360 is a marketing and AI consultancy founded in 2011. From our 10 offices across 8 European countries, our team of more than 330 specialists and engineers works together on the same mission: to help brands and retailers grow.
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