s360 has been shortlisted four times at this year’s European Paid Media Awards, together with RevolutionRace and Nokian Tyres, including a nomination for Best Use of AI in Paid Media.
The four nominations at the European Paid Media Awards 2026 span three categories: Best Use of AI in Paid Media, Best Use of Data, and Paid Search Campaign of the Year – with RevolutionRace appearing in all three, and Nokian Tyres nominated for Best Use of Data.
Both cases follow the same logic: better data, not bigger budgets. RevolutionRace got there by using AI to rewrite its product feed. Nokian Tyres got there by automating creative delivery of live weather data.
Shortlisted in: Best Use of AI in Paid Media, Best Use of Data, and Paid Search Campaign of the Year
Together with RevolutionRace, we rewrote product feed titles to match how people actually search for outdoor gear. With our proprietary AI feed optimisation tool, Quantum by s360, we replaced attribute stacking with benefit-led descriptions.
Across four markets, the change drove a 21% increase in clicks and a 33% increase in conversions, with no additional ad spend. Germany alone saw a 57% conversion uplift during the test period.
Shortlisted in: Best Use of Data
With Nokian Tyres, we connected a live weather API to Smartly to automate creative delivery across 12 US cities. Ads went live only when local conditions matched the product, which cut the cost per landing page view by 54.9% and increased dealer-locator searches by 34.8%.
Curious to learn more about the case? Read the full client story here.
The practical takeaway is that before raising budgets, you should check the data feeding your campaigns. In both cases, the key to boosting performance was to work with the backbone of the system instead of increasing spend.
The European Paid Media Awards recognise the most effective paid media work across Europe, judged on strategy, execution, and measurable results. Categories span paid search, paid social, programmatic, and data-driven media, with entries assessed by an independent jury of industry practitioners.
The European Paid Media Awards ceremony takes place on August 13, 2026.
s360 is a Marketing Technology Partner with more than 330 specialists and engineers across eight European countries. We work at the intersection of marketing, data, AI, and technology to help ambitious brands and retailers grow.
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