s360 has been shortlisted seven times at the Global Search Awards 2026, with entries for RevolutionRace, Georg Jensen, and Nokian Tyres. The nominations span PPC, data, and AI, including ‘Best Use of AI for Data’ and ‘Best Use of AI in PPC’.
RevolutionRace’s case, built around a 21% annual increase in clicks from AI-enriched product feeds, picked up five nominations:
The work centres on using our proprietary tool, Quantum, to scale AI product feed enrichment, turning underperforming listings into a paid search revenue driver.
Georg Jensen’s case, “Defying Market Decline: Cutting Costs to Unlock ROAS and Revenue Growth”, shows how a leaner cost structure delivered both a 666% ROAS and a 29% increase in revenue growth in a declining market.
Nokian Tyres’ case, “Turning Local Forecasts into Ad Performance”, is recognised for deploying Smartly to automate its ad assets and connect them to a weather API across 12 cities in the U.S. It resulted in highly relevant campaigns automatically triggered by real-time weather conditions, driving a 34.8% increase in dealer-locator search.
The Global Search Awards recognise the most outstanding work across PPC, SEO, and content marketing worldwide. Entries come from search experts in 195 countries, covering campaigns of any scope. The 2026 winners will be announced at a gala ceremony at The Mansion House in Dublin on 23 September.
s360 is a Marketing & AI Consultancy founded in 2011. From our 10 offices across 8 European countries, our team of more than 330 specialists and engineers works together on the same mission: to help brands and retailers grow.
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Search audience can be considered as split into two webs: one navigated by humans, and the other by agents. Both demand data they can trust. This session explores what data integrity means in modern Search – from entity relationships and schema to emerging standards like ACP, UCP and more – and why the structural quality of your data now determines visibility across both. Whether you’re optimising for a person or an agent making decisions on their behalf, this session will explore what to consider for both.
About Alex:
Alex is an expert-level SEO consultant, WordPress developer, and marketing strategist with over 20 years of experience helping brands grow their online presence, conversion, and customer loyalty. He specialises in technical and structural SEO, product development, and strategy, and has worked with thousands of websites across sectors.
He is Principal SEO at Yoast, the world’s leading SEO plugin for WordPress with over 13.5 million installs, where he focuses on product innovation and brand authority. He is a co-presenter of The SEO Update by Yoast video podcast, as well as being a guest on numerous other industry podcasts. Alex also co-founded the organic marketing and WordPress development agency FireCask, and is a long-standing conference speaker and trainer on topics including technical SEO, AI Search, and WordPress SEO.
In my session, I’ll share Google’s vision for a fundamental shift in digital behavior: where search evolves from retrieving information to executing intent. We’ll explore how the transition from “searching” to “delegating” is reshaping Search advertising.
About Anders:
As the Search and Performance Lead for Google Northern Europe, Anders is responsible for helping the region’s largest advertisers bridge the gap between core business objectives and Google’s advanced performance suite. He leads cross-functional initiatives focused on maximizing ROI through AI-driven solutions and deep consumer insights.
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Marketing in 2026 demands more than speed. It demands autonomy. This session breaks down how to architect agent-powered workflows that automate research, content creation, and optimization end-to-end.
You’ll learn when to reach for static prompts vs. dynamic agents vs. full AI workflows, and see real examples of small teams scaling output with simple tools like Apps Script + Claude Code, replacing entire workflows, not just individual tasks.
The talk will also challenge the “AI hallucination” narrative head-on, showing why a well-designed AI system is measurably more accurate than manual human processes.
About Tom:
Engineer by craft, marketer by obsession. Tom founded SEOwind to build AI systems that scale content. Today, SEOwind produces 2,300+ articles monthly for 500+ clients, primarily through agency partnerships. He speaks at SEO and marketing conferences on AI-driven SEO and growth.
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Based on large-scale research and real client data, this session explores why different systems reward different signals and shows how to design link strategies that perform across them.
About Tamara:
Tamara Novitović is Head of SEO at Bazoom, where she builds and tests modern authority strategies across competitive niches and international markets.
She focuses on redefining link value, user-first placements, and hybrid tactics built for both SERP visibility and AI citations.
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About Mathias:
Mathias Hillerup is the co-founder of s360, having started the agency in 2011. Over the last decade, he has helped scale the company into a leading digital consultancy by bridging the gap between marketing, technology, and data.
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In this session, Frederik Hyldig explores how the fundamentals of Paid Search are changing and what that means in practice. He will outline how advertisers should rethink account structure, how to work with automation instead of against it, and why data and feeds are becoming central to staying competitive.
About Frederik:
Frederik Hyldig has over a decade of experience in Paid Search and has advised some of Europe’s largest brands on media strategy and technology.
His focus has always been on the practical application of technology in search. Today, he helps brands move past manual management to build structures that actually work in an automated environment.
Frederik is a frequent speaker and is known for his straightforward approach to SEM and digital strategy.
To stay visible in LLMs, you must master Generative Engine Optimization (GEO). This keynote is a practitioner’s guide to becoming the primary source for AI-driven answers like Gemini and Perplexity.
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Leave with a 2026 checklist to turn AI search shakeup into a measurable, competitive advantage.
About Nikolaj:
Nikolaj Mogensen is the VP and Group Lead of SEO at s360. Over the last 15 years, he has worked hands-on with some of the largest websites in the Nordics, helping them navigate the constant shifts in search. His current work centers on AI and GEO, finding real-world ways to maintain organic visibility as search evolves.
A regular speaker at events like brightonSEO and SMX, Nikolaj focuses on turning technical complexity into practical steps that work for businesses.
SEO is shifting from optimizing pages to building search-driven products. In this talk, Björn Darko shares how large marketplaces turn SEO insights into scalable product features. He’ll also explore how AI search, LLMs and changing user behavior are forcing SEO teams to rethink how they measure visibility, traffic and growth & how to inform your board about it.
About Björn:
Björn Darko is Group Head of SEO & AI Search at Swiss Marketplace Group, overseeing organic growth across Switzerland’s leading marketplaces in real estate, automotive, finance and classifieds. With more than a decade in SEO and product leadership at companies like AVIV Group, Searchmetrics, Ringier etc., he focuses on bridging the gap between SEO, data and product development. Björn also hosts the SEOPRESSO podcast and regularly speaks about Product-Led SEO and the future of search.
A common pattern shows up account after account: over-segmentation, premature automation, and budgets spread too thin to generate meaningful learning. Small budgets rarely fail because of poor tactics. They fail because strategies designed for higher spend environments are applied without adjustment, and what works at scale, collapses when resources are limited. In this session, Ramial covers the mindset shifts and structural principles required to make PPC sustainable in constrained environments.
About Ramial:
Ramial Aqeel is a PPC freelancer who works primarily with SMEs, running paid media on lean budgets. He focuses on clear, practical approaches that help advertisers make limited spend work harder. His work centres on simplifying PPC and supporting smaller businesses in getting the most from every pound they invest.
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About Oliver:
Oliver has a decade of experience at Screaming Frog, having conquered SEO consultancy and management, he now oversees the agency’s wider strategy. He’s spoken at SEO conferences in 6 countries, so he unironically considers himself an international SEO rockstar now.
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About Lazarina:
Lazarina Stoy is a marketing consultant and the founder of MLforSEO, a learning platform, academy, and community for marketers and organic search professionals. She designs hands-on training for in-house and agency teams, and the forward-thinking individuals within them, integrate AI and ML solutions into their workflows to drive productivity and organic growth – regardless of the platform their audience is searching on. A strong advocate for responsible automation, Lazarina speaks at conferences and webinars and creates practical resources for marketers starting their AI/ML journey.
