s360 welcomes new VP & Head of Paid Search in Denmark

We are pleased to welcome Jesper Koubaa as our new VP and Head of Paid Search in Denmark. He brings over a decade of leadership and paid search experience from some of the largest agencies in the industry. Most recently, Jesper was responsible for all paid media functions at iProspect, dentsu Denmark, and before that, he led the paid search department at Transact (formerly Resolution) within OMG Denmark.

At s360, Jesper will lead the Danish paid search department, ensuring our paid search solutions align with our strategic direction, meet increasing client demand, and cater to the local needs in Denmark.

“I’m deeply impressed by s360’s ability to combine innovation with a strong value-driven culture. The agency has created an environment where integrity, quality, and forward-thinking are at the core of everything. It’s inspiring to join a team that continuously challenges the norm and is dedicated to delivering the best for its clients across digital disciplines,” says Jesper. He continues:

“I’m truly excited to get started and start working with my new colleagues, partners, and clients. For me, this is not just a career step but an opportunity to grow with a company that shares my values and ambitions.”

Beyond Jesper’s leadership and paid search experience, he is widely recognised in the industry, having contributed to winning more than 20 international search awards and being recognised as an “M Talent” and “Berlingske Top 100”.

Mark Allerup, Managing Director of s360 Denmark, says: “I’m proud that we have been able to attract a strong profile like Jesper. He possesses the deep expertise required to deliver top-tier paid search solutions for our clients, along with the leadership skills necessary to develop our paid search team in Denmark. We’ve known Jesper for many years, and it has always been clear that he’s a great fit for our culture and values at s360.”

Mark adds, “Paid search has always been one of our fundamental advisory areas and remains a core part of our key services. We’re seeing a growing demand for paid search as it continues to play a crucial role in companies’ online competitiveness. That’s why I’m very excited to welcome Jesper on board as a driving force for the ongoing development of our department.”

About s360
s360 is a leading European digital marketing agency that helps brands and retailers grow by building strong foundations in data and tech, executing best-in-class digital marketing, and leveraging deep industry expertise in e-commerce and retail. With a team of more than 330 digital specialists, s360 operates from ten offices across seven European countries: Denmark, Norway, Sweden, Finland, the Netherlands, the UK, and Spain. In recent years, s360 has been recognised with numerous national and European industry awards, making it one of Europe's most award-winning digital marketing agencies.