Last Friday, the annual Danish Digital Award took place. Here, s360 and the consumer electronics store POWER brought home four awards for its impactful cross-channel campaign, “2 Mill.”, made in collaboration with the agencies FRIDAY and Social Works.

Four award wins at DDA 2025

Judges’ comments: “An impressive case with a strong link between strategy and execution, an extremely broad and ambitious channel execution, and an impressive effect on both analogue in-store sales and marketing metrics.”

POWER’s mission was to challenge today’s media landscape by “going against the trends at a time when marketing is moving towards AI-driven content production, with less focus on storytelling and less investment in long-form content and high production values."

This mission resulted in a cross-channel campaign involving a 5-minute short film and over 200 active campaign elements across media platforms. By combining one creative idea with 1) a social first-approach, 2) strong storytelling in long content formats, 3) innovative use of content creators, and 4) a deep understanding of each media platform’s unique qualities, POWER managed to create a truly attention-grabbing and unique piece of work.

The success of the campaign is evident in multiple parameters. Just to mention a few, the short film reached 98% of the Danish population aged 18+, POWER’s branded search increased by 18% during the campaign period, and organic social grew by 383%.

And as the cherry on top, the case secured four awards at last Friday’s Danish Digital Award:

• Best in Digital Branding - Gold

• Best Cross-Channel Campaign - Silver

• Best Use of Content - Bronze

• Best Use of Content Creators - Bronze

Working closely with the talented people in this solid campaign has been a pleasure and a great inspiration. We are very proud of what we have accomplished together.

About Danish Digital Award

Danish Digital Award celebrates and highlights Denmark's most inspiring, effective, and well-executed digital efforts. The award show was founded in 2015 by Dansk Markedsføring and Kim Jong Andersen. Since then, the event has grown in both categories and submissions, and in 2025, it received more than 500 entries.

You can see all the short lists and winners here.