s360 acquires Docklin to strengthen its position in Sweden

Today, we announce the acquisition of Docklin, a leading performance marketing agency in Sweden. The acquisition strengthens our local presence in the Swedish market and is an important part of our European expansion strategy.

Docklin, founded in 2015 by former Google colleagues Erik Östberg and Erik Bolmstrand and led together with David Broman, has grown into one of Sweden’s most prominent performance marketing agencies. Today, its team of more than twenty specialists helps leading brands and retailers with digital marketing, measurement, and automation. Over the years, the agency has been recognised with numerous industry awards, including back-to-back wins at the European Search Awards and five consecutive Swedish Gaselle wins since 2020.

Our Group CEO and Co-founder, Jakob Vedel, expresses his excitement about the acquisition. He says: “I’m very pleased to welcome Docklin and their talented team to s360. We've followed each other closely since our first meeting at a search conference in London nine years ago. Over the years, they’ve established themselves as a leading performance marketing agency in Sweden. From our first chats, it was obvious that there was a great cultural match, and now, finally, the timing was right for all parties to join forces. I have a lot of respect for their integrity and the pride they put in delivering the best possible service for their clients.”

For s360, the acquisition strengthens our local presence in the Swedish market - where we have had an office since 2021 - and unlocks new commercial opportunities. Additionally, it gives us access to Docklin’s top-tier talent in digital marketing, measurement, and automation, enabling us to provide our clients with greater expertise in these areas. For Docklin and its clients, joining s360 opens the door to a broader range of digital marketing services and an expanded geographical footprint.

Erik Östberg, Co-founder and Partner at Docklin says: “Since founding Docklin, we've focused on delivering innovative and best-in-class solutions within performance marketing. We’ve followed s360 since the start and have always been impressed by their ambition and expertise. The acquisition feels like a natural fit due to our shared vision for the future and our aligned values and cultures. We’re excited about the opportunities it brings for our clients and team and look forward to learning from and contributing to the group.”

Docklin will be integrated into s360 over the coming period. During this process, we assure our existing clients that they will continue to receive the same high-quality service while benefiting from new collaborative opportunities in complementary service areas and markets.

About Docklin
Docklin is a Swedish performance marketing agency based in Stockholm. Its team of more than twenty specialists helps leading brands and retailers with digital marketing, measurement, and automation. Over the years, the agency has been recognised with numerous industry awards, including back-to-back wins at the European Search Awards and five consecutive Swedish Gaselle wins since 2020.

About s360
s360 is a leading European digital marketing agency that helps brands and retailers grow by providing a strong tech foundation, best-in-class execution, and deep industry expertise. With a team of more than 320 digital specialists, s360 operates from ten offices across seven European countries: Denmark, Norway, Sweden, Finland, the Netherlands, the UK, and Spain. In recent years, s360 has been recognised with numerous national and European industry awards, making it one of Europe's most award-winning digital marketing agencies.