Christian Doeleman-Lassen joins s360 as Head of SEO in Denmark, bringing more than 15 years of search and AI experience to help clients stay visible as AI reshapes how people search.

Christian Doeleman-Lassen is the new Head of SEO

Christian joins from Transact, OMG's digital performance agency, where he was Managing Director. Before that, he spent more than 11 years at IIH Nordic (now Dear Future), most recently as Director of AI and Head of SEO & CRO. In recent years, he has focused on how AI can be used strategically in marketing.

"Christian brings impressive experience across both SEO and AI. He also has a set of values that fits really well with s360, and he's an experienced leader. That makes him a great fit for us," says Mark Allerup, Managing Director at s360 Denmark.

Christian takes over a team of more than 30 specialists across Copenhagen, Kolding and Aarhus. His focus will be on helping s360's clients keep up with developments in AI and search.

The shift in search behaviour

The search market is going through a major shift, as more people get their answers directly from AI models.

"The way we search has changed fundamentally over the past few years. Organic visibility isn't just about classic search results anymore; it's increasingly about optimising for the AI models that recommend brands and products," says Christian Doeleman-Lassen, and continues:

"s360 already has its own platforms for this, including s360 Quantum and s360 LLM Tracker, which give us precise data on visibility inside language models. I'm looking forward to putting that experience to work, so our clients stay visible and get chosen, no matter how their audience searches for information."