s360 & POWER: Increases organic traffic by 464% with Generative AI

How POWER used generative AI for search engine optimisation when entering the Swedish market

The challenge

Creating a complete SEO setup in less than 30 days

Until September 2023, POWER had only a minor online presence in Sweden, but as part of its growth strategy, the company acquired Mediamarkt’s 29 stores. With the acquisition, POWER needed to integrate all stores in 30 days into its omnichannel setup and quickly produce content for all relevant landing and product pages to support organic growth. However, content creation and localisation are time-consuming processes, especially for a website of the size of POWER’s.

Client

POWER

Industry

Electronics store

464

%

Increase in monthly organic traffic

+1,400

New keywords ranking top 3

+1,200

Hours of manual work saved

The Solution

Using Generative AI to save +1,200 manual hours

Together with POWER, we utilised s360’s unique Generative AI setup to create search-optimised content for the website, enabling us to automate the tedious tasks and save over 1,200 hours of manual work. We prompted the AI model to generate localised content for +500 web pages that aligned with POWER’s existing website and tone of voice. This ensured a streamlined experience across all language versions while incorporating relevant, high-ranking keywords in the generated content to increase organic traffic to the website.

"Our collaboration with s360 on AI-driven content proved unexpectedly powerful. Initially, we were cautiously optimistic, but the results in Sweden surpassed all projections. It wasn't just about increased web traffic; we saw a tangible shift in our market position. This experience has been eye-opening, demonstrating that strategic implementation of AI isn't just a future consideration—it's a current business imperative with immediate, measurable impact."

Joakim Sigvardt, Group Omnichannel Director, POWER

The Results

Increasing POWER’s monthly organic traffic with 464%

Shortly after implementing the new search-optimised content on the website, POWER had +1,400 new keywords ranking in the top 3. The new content increased POWER’s online visibility from the start and the website experienced an enourmeous 464% increase in monthly organic traffic.

Industry recognisition
This case has won the European Content Awards 2024 in the category “Best Content Series”.

The Client

POWER

POWER was established in Denmark in 2015, and today, it is one of the leading electronics stores across the Nordics, with almost 200 stores in Denmark, Finland, Norway, and Sweden and more than 4,400 employees. POWER always strives to be one step ahead and to deliver efficient solutions and competitive prices to its customers to ensure the best experience and customer journey possible.

power.dk

Contact
Stefan Wendelboe
Director, Team Lead, SEO
Phone: + 45 26 29 11 19
[email protected]

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