s360 has officially achieved Google’s Test & Experiments Certification, becoming the first partner in Northern Europe to do so.
This certification validates our expertise in advanced experimentation methods such as in-platform lift studies, Geo-based Experiments (GeoX), and Causal Impact Analysis. It strengthens our ability to help clients understand what truly drives growth.
Traditional attribution models no longer provide the clarity needed for sustainable growth. Today, brands and retailers must understand incrementality: The true impact of their media investments and what actually drives new sales.
“It is impressive how you combined multiple study types to address challenges and demonstrate value. These cases clearly show your ability to solve complex measurement challenges and your expertise in selecting the appropriate study types for specific platforms, metrics and campaign types. Very well done.” Says Katharina Hanke, Media Effectiveness Specialist at Google
With this certification, we further strengthen our capabilities to build and run advanced testing frameworks that uncover what works – and what doesn’t – so clients can make more confident, data-driven decisions.
As the first certified partner in Northern Europe, our clients gain several competitive advantages:
Today, eight measurement specialists at s360 are certified and work hands-on with advanced experimentation tools. They help clients build comprehensive measurement strategies and implement testing frameworks that deliver actionable insights.
“Being first in Northern Europe marks our position as a leader in the advanced measurement space. For our clients, it means partnering with a team that turns complex data into clear insights and helps them invest with confidence, “ says Peter Andersen, VP Tech Partnerships.
We continue to focus on helping more organisations truly understand their media investments by turning complex data into actionable insights that drive sustainable growth.
If you are looking to build stronger confidence in your measurement and testing frameworks, we would be happy to talk.
Contact one of our specialists
s360 is a Marketing Technology Partner that helps ambitious brands and retailers grow by working at the intersection of marketing, data, AI, and technology. With more than 330 experts across 8 European countries, s360 combines the scale of a global partner with the agility of a local team.
s360 partners with industry-leading platforms and develops its own AI-powered solutions to solve key challenges faced by brands and retailers. Together with its clients, s360 has received more than 60 industry awards, making it one of the most awarded in Europe.
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Search audience can be considered as split into two webs: one navigated by humans, and the other by agents. Both demand data they can trust. This session explores what data integrity means in modern Search – from entity relationships and schema to emerging standards like ACP, UCP and more – and why the structural quality of your data now determines visibility across both. Whether you’re optimising for a person or an agent making decisions on their behalf, this session will explore what to consider for both.
About Alex:
Alex is an expert-level SEO consultant, WordPress developer, and marketing strategist with over 20 years of experience helping brands grow their online presence, conversion, and customer loyalty. He specialises in technical and structural SEO, product development, and strategy, and has worked with thousands of websites across sectors.
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In my session, I’ll share Google’s vision for a fundamental shift in digital behavior: where search evolves from retrieving information to executing intent. We’ll explore how the transition from “searching” to “delegating” is reshaping Search advertising.
About Anders:
As the Search and Performance Lead for Google Northern Europe, Anders is responsible for helping the region’s largest advertisers bridge the gap between core business objectives and Google’s advanced performance suite. He leads cross-functional initiatives focused on maximizing ROI through AI-driven solutions and deep consumer insights.
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Marketing in 2026 demands more than speed. It demands autonomy. This session breaks down how to architect agent-powered workflows that automate research, content creation, and optimization end-to-end.
You’ll learn when to reach for static prompts vs. dynamic agents vs. full AI workflows, and see real examples of small teams scaling output with simple tools like Apps Script + Claude Code, replacing entire workflows, not just individual tasks.
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About Tamara:
Tamara Novitović is Head of SEO at Bazoom, where she builds and tests modern authority strategies across competitive niches and international markets.
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About Mathias:
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In this session, Frederik Hyldig explores how the fundamentals of Paid Search are changing and what that means in practice. He will outline how advertisers should rethink account structure, how to work with automation instead of against it, and why data and feeds are becoming central to staying competitive.
About Frederik:
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Frederik is a frequent speaker and is known for his straightforward approach to SEM and digital strategy.
To stay visible in LLMs, you must master Generative Engine Optimization (GEO). This keynote is a practitioner’s guide to becoming the primary source for AI-driven answers like Gemini and Perplexity.
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About Nikolaj:
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SEO is shifting from optimizing pages to building search-driven products. In this talk, Björn Darko shares how large marketplaces turn SEO insights into scalable product features. He’ll also explore how AI search, LLMs and changing user behavior are forcing SEO teams to rethink how they measure visibility, traffic and growth & how to inform your board about it.
About Björn:
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About Ramial:
Ramial Aqeel is a PPC freelancer who works primarily with SMEs, running paid media on lean budgets. He focuses on clear, practical approaches that help advertisers make limited spend work harder. His work centres on simplifying PPC and supporting smaller businesses in getting the most from every pound they invest.
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About Oliver:
Oliver has a decade of experience at Screaming Frog, having conquered SEO consultancy and management, he now oversees the agency’s wider strategy. He’s spoken at SEO conferences in 6 countries, so he unironically considers himself an international SEO rockstar now.
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About Lazarina:
Lazarina Stoy is a marketing consultant and the founder of MLforSEO, a learning platform, academy, and community for marketers and organic search professionals. She designs hands-on training for in-house and agency teams, and the forward-thinking individuals within them, integrate AI and ML solutions into their workflows to drive productivity and organic growth – regardless of the platform their audience is searching on. A strong advocate for responsible automation, Lazarina speaks at conferences and webinars and creates practical resources for marketers starting their AI/ML journey.
