Ecom Leaders: The AI Shake-Up in Search

AI is shaking the foundations of search as we know it. But what will this mean for your work? That’s the question we addressed at our exclusive morning seminar on 1 July. Get the key takeaways here.

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Ecom Leaders: The AI shake-up in Search

This Ecom Leaders seminar covered the topic “The AI Shake-Up in Search” and focused on the major changes happening in search.

Are people moving away from search as we know it? Is the reign of Google over? We dove into what’s real, what’s noise, and what to do about it.

Here are the key takeaways:

1. Google is here to stay

Those who say Google or Search is dying are being dramatic. On any given day, users interact with search engines nearly 24 times more than they do with chatbots. Thus, the average user is still Googling and will continue to do so for the foreseeable future.

2. The search queries will change

ChatGPT has introduced users to a new set of queries, and we’re increasingly moving from simple questions to actual requests. This also means that people will search, ask, chat… in more detailed and longer queries and expect quality answers.

3. Experiences are converging

Today, all major players own a model capable of processing and generating high-quality outputs. Eventually, the experience on Google, ChatGPT, etc., will converge due to feature parity and the LLMs becoming a commodity.

4. There are lots of levers to pull

If you want to optimise your e-commerce for the new AI-impacted Search landscape, the two main areas to focus on are 1) the quality and richness of the data on your product pages, and 2) the perception of your business. The real task is prioritising the optimisations that are realistic and most important for your business.