Join us for a practical morning session on what AI optimization actually means for e-commerce teams, and why most “AI SEO” is still built on the same SEO fundamentals that drive results today.
AI search. AIO. GEO. LLM Optimization. AEO.
The acronyms are multiplying, and so is the confusion.
Many e-commerce teams feel that AI has changed everything, that they are falling behind, and that they should be doing more – without being sure what that “more” actually is.
This session is designed to replace that uncertainty with clarity.
You’ll get a grounded, practical walkthrough of how AI-driven search works in practice, why most “AI optimization” is still rooted in classic SEO fundamentals, and where the genuinely new considerations start to matter.
Rather than chasing hype, the focus is on:
The session ends with an open Q&A and discussion, so you can bring your own challenges and questions.
This session is for CMOs, Heads of E-commerce, E-commerce Managers, and Digital Growth leaders who want a clear, realistic understanding of how AI affects search visibility and commercial performance.
Sebastian Grabne leads the SEO department in Sweden at s360 and works closely with Nordic e-commerce brands on growth strategies that connect SEO, product feeds, and commercial performance.
He is known for cutting through hype and translating complex changes in search into clear, actionable guidance for decision-makers.
You can sign up right here via Eventbrite. Note that the spots are limited, so be quick if you want to secure yours.
If you have any questions, feel free to reach out to Sebastian at [email protected].
Sebastian Grabne
Head of SEO Sweden, s360
