February 6, 2026 3 min. read News overview

s360 becomes one of the first Smartly Certified Agencies globally

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We are proud to share that s360 is now an official Smartly Certified Agency. Globally, only four agencies have achieved this status so far, and we are honoured to be one of them.


Smartly: Helping brands scale

For many brands today, digital marketing involves coordinating large volumes of ads across channels, budgets spread across markets, and performance signals that change daily.

Smartly is built for this reality. The platform brings creative, media, and performance into one workflow, allowing campaigns to be launched faster, localised accurately, and scaled smarter based on real-time performance.

Behind the certification

We are proud to be among the first four Smartly Certified Agencies worldwide. Even more so since the certification is not just awarded for access or volume; instead, it acknowledges our specialists’ proven expertise with complex account structures, large creative libraries, and advanced automation.

Since January 2024, we have onboarded more than 75 clients to Smartly. Through this work, we have developed dedicated onboarding frameworks and best practices that help our clients establish stable setups and realise value from the platform faster.

Because of our certified status, our specialists collaborate closely with Smartly’s teams and even gain access to early product updates, including alpha and beta releases.


Solutions for brands & retailers

Today, more than 20 certified Smartly specialists across s360 work hands-on with the platform, helping brands and retailers design and run Smartly setups tailored to their specific business needs. From multi-market structures, full-funnel setups, and large creative libraries to advanced automation, governance, and performance optimisation, our role is to create Smartly solutions built for scale.

Our status as a Smartly Certified Agency reflects the consistent, high-quality work our teams deliver every day. As Christian Nørring, Director, Smartly at s360, explains:

“This certification reflects how we work with digital marketing in practice. It is built on hands-on experience, close collaboration across channels, and a consistent focus on helping our clients manage complexity and scale effectively. Being certified also comes with responsibility, and our priority is to keep developing how we use Smartly to create measurable value for the brands and retailers we work with.”


So what’s next?

Our focus is on helping more organisations unlock the full value of Smartly through solutions that fit their structure, markets, and growth ambitions, whether that means streamlining complex account setups, scaling creative efficiently, or building a more automated and performance-driven digital marketing engine.

If you want to learn more about how Smartly could support your organisation, and whether it is the right fit for your current setup, you are always welcome to reach out to us for a conversation.


About s360

s360 (founded 2011) is a leading European marketing and technology agency with over 330 employees. Headquartered in Denmark, the company has 10 offices across 8 countries: Denmark, Norway, Sweden, Finland, the UK, the Netherlands, Spain, and Serbia.

s360 helps brands and retailers grow through strategic advisory and hands-on execution across marketing, creativity, data, and technology disciplines. The company has received more than 60 industry awards and is one of Europe’s most award-winning agencies.

About Smartly

Smartly is a leading digital marketing platform that helps brands and retailers scale creative and media performance across channels.

By bringing creative automation, media buying, and performance optimisation into one unified workflow, Smartly enables advertisers to launch campaigns faster across channels, localise at scale, and continuously optimise based on real-time data.

The platform is used by some of the world’s most ambitious brands to drive measurable business impact through digital marketing.