Through a cross-market campaign built on local insights and strong creative storytelling, we helped Wolt take a strategic step beyond takeaway and closer to the weekly shopping basket.
A creative platform that transformed the promise of fast delivery into a visual experience of convenience, recognisable across markets.
A unified concept and design language rolled out across five markets: locally relevant, visually consistent, and instantly recognisable.
+1.100 creative assets delivered across the funnel, combining data-led insights with bold visual storytelling that built awareness and grocery consideration.
Wolt is a food delivery platform with offerings across 30+ countries. It’s best known for takeaway delivery, serving as the go-to app for many consumers in the Nordic countries.
In recent years, however, grocery shopping has also gone digital. Online grocery adoption is steadily increasing, with 40–50% of consumers across Wolt’s core markets – Denmark, Iceland, and the Baltics – already buying groceries online.
Wolt wanted to capture a greater share of this growing consumer segment and make more households recognise the benefits of online grocery shopping.
To realise this potential, Wolt needed to broaden its market position – establishing itself not only as a leading takeaway platform, but also as a relevant and reliable choice for groceries.
Thus, the goal of the collaboration between Wolt and s360 was:
Building a campaign that feels relevant across five culturally different markets is no easy task.
To strengthen Wolt’s position within online grocery shopping in Denmark, Iceland, and the Baltics, we first had to find what unites them – the shared needs that could tie all markets together.
By mapping online grocery behaviour across all five markets, we discovered two consistent drivers behind every purchase decision: convenience and speed.
These insights became the creative and strategic foundation of “Right at Hand”, a concept built to connect with consumers everywhere, no matter their language or local habits.
Branding in retail is tough. Consumers make quick, practical choices, and price often outweighs brand.
Together, Wolt and s360 set out to win on rational value instead of emotion or price, positioning Wolt as the simplest, fastest way to fill your basket.
“With this campaign, we wanted to work with the consideration layer and explain via storytelling, branding, and copywriting as to why Wolt is the best choice for actually planning your weekly groceries and making your everyday life easier.”
Niels Hviid Klevin, Marketing Manager at Wolt
The creative solution made Wolt’s invisible technology tangible by showing, not telling, what “instant groceries” feels like.
To bring the key drivers to life, Wolt and s360 set out to create a concept that people could not only understand but see and feel.
That’s how “Right at Hand” was born: a simple, scalable idea that transforms Wolt’s app into a pocket-sized supermarket and the act of grocery delivery into a scroll-stopping visual experience.
Groceries literally pop out of the screen, turning an everyday function into something playful and instantly recognisable.
The creative universe connects the app directly to the daily meal moments that matter most – from quick breakfasts to family dinners and weekly planning – and shows how Wolt fits effortlessly into real life.
“Right at Hand” is designed to live across the entire funnel, from brand storytelling to local conversion.
The campaign combined broad-reach channels such as Instagram, YouTube, and out-of-home with precision-driven activations like hyper-local partner offers and in-app messaging.
The tagline translated seamlessly across markets (“Lige ved hånden”, “Po ranka”, “í einum smelli”), uniting all five markets under one clear, simple message: with Wolt, fresh groceries are always within reach – fast and convenient.
Niels Hviid Klevin
Marketing Manager at Wolt
“Every creative decision with s360 is grounded in insight. That’s what makes the campaign feel impactful and relatable across markets.”
“One of s360’s strengths lies in their holistic approach to creativity and media. They know how to adapt the creative assets to fit the premises of each format.”
“They took a scalable approach to the production and execution from day one, which made the entire process efficient - without compromising on quality.”
