Data

Measurement, cloud, & reporting solutions
Our approach

Building reliable data solutions for better marketing decisions

Do you recognise this? Your data is unreliable. You can’t trust it, interpret it, or act on it. Flawed tracking and weak connections between platform data and actual sales data lead to wrong reporting, misused budgets, and poor decisions.

The Data unit at s360 fixes that. Our team of measurement specialists and certified cloud engineers build reliable measurement, cloud, and reporting solutions that turn data into a competitive advantage.


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Our services

We build reliable measurement, cloud, and reporting solutions

Marketing Mix Modelling

Understanding the true impact of your marketing spend is crucial. Using Google Meridian, we build models that quantify how each channel contributes to sales and profit, helping you allocate budgets with confidence.

By analysing historical data and simulating future scenarios, we provide clear, evidence-based recommendations that show you where to invest for the greatest return.

Measurement Solutions

Your data is only as good as your tracking. We conduct end-to-end audits of measurement setups, identify gaps, and implement solutions that ensure accuracy across all platforms and touchpoints.

Our specialists design and manage everything from Google Tag Manager and Floodlight configurations to offline conversion integrations and attribution logic. The result is a measurement framework that you can trust and use to drive performance across every channel.

Reporting Solutions

Data is valuable, but only when it’s accessible and actionable. We build reporting frameworks that bring clarity and truth to complex performance data.

From GA4 360 implementations to custom Looker dashboards, we standardise metrics and visualise data in ways that make insights simple to interpret and decisions easier to act on. You’ll always know what’s driving results – and what isn’t.

Cloud Solutions

Modern marketing runs on data infrastructure that’s fast, secure, and connected. Our certified cloud engineers design and manage cloud-based data warehouses and enterprise business intelligence systems that unify data from every source.

Whether it’s combining marketing, commerce, and CRM data or building pipelines for machine learning applications, we ensure your cloud setup scales with your business and unlocks true data agility.

Incrementality Testing

Not all performance is incremental – and we make sure you know what is. We design and execute controlled experiments to measure the true impact of your campaigns.

By isolating variables and testing real customer behaviour, we help you distinguish between correlation and causation, ensuring your spend goes where it actually drives growth.

Customer Data Activation

Your first-party data should do more than sit in a database. We help you activate it across marketing and CRM platforms to improve targeting, retention, and lifetime value.

Working with CDP solutions like Tealium and marketing automation systems such as Klaviyo and Agillic, we build integrations and workflows that make your customer data directly actionable – turning insight into meaningful interactions.

Our clients

Some of the brands & retailers we help inside s360 Data

We support leading retailers and digital-first brands that rely on accurate, connected data to make confident marketing decisions.

From tracking and measurement setups to cloud infrastructure and advanced reporting, we help clients establish reliable data foundations that connect marketing performance with real business outcomes.


How can we help you?

If you can’t trust your data or turn it into clear insights, our specialists can help.

Reach out to explore how our measurement experts and cloud engineers can build reliable data systems that connect marketing, sales, and business performance.