Join us in Oslo for a focused morning seminar exploring how AI is transforming consumer behaviour, advertising, and the future of search.
Join us in Oslo for a focused morning seminar exploring how AI is transforming consumer behaviour, advertising, and the future of search. Hosted in partnership with Google, this session brings together e-commerce leaders for insights, strategy, and practical takeaways for 2026 and beyond.
After breakfast and networking, we’ll dive into a series of expert-led presentations and discussions, including:
Come for the learnings, stay for the connections. You can secure your spot right here. Whether it’s your first Ecom Leaders event or you’re a regular, we look forward to seeing you there!
If you have any further questions, please get in touch at [email protected]
Nikolaj Mogensen
Group Lead, SEO at s360
Philip Winther
Head of SEO, Norway, at s360
Charlotte Pedersen
Nordic Agency & Partner Head, Google NorwayA common pattern shows up account after account: over-segmentation, premature automation, and budgets spread too thin to generate meaningful learning. Small budgets rarely fail because of poor tactics. They fail because strategies designed for higher spend environments are applied without adjustment, and what works at scale, collapses when resources are limited. In this session, Ramial covers the mindset shifts and structural principles required to make PPC sustainable in constrained environments.
About Ramial:
Ramial Aqeel is a PPC freelancer who works primarily with SMEs, running paid media on lean budgets. He focuses on clear, practical approaches that help advertisers make limited spend work harder. His work centres on simplifying PPC and supporting smaller businesses in getting the most from every pound they invest.
Oliver will run through the latest AI-enabled features of Screaming Frog’s SEO Spider, as well as some lesser-known classic features that you might have missed along the way. This talk is for anyone looking to take their day-to-day SEO to the next level, though there’s lots to be gained if you’re not too familiar with auditing websites too. No frogs were harmed during its production.
About Oliver:
Oliver has a decade of experience at Screaming Frog, having conquered SEO consultancy and management, he now oversees the agency’s wider strategy. He’s spoken at SEO conferences in 6 countries, so he unironically considers himself an international SEO rockstar now.
In this session, we’ll walk through the mechanisms of AI search systems discussion things like personalisation, query expansion, memory, and response generation. We’ll go over how this is different than traditional search, and what carries over. Attendees will leave with a framework for winning in both traditional and AI search, without compromising visibility in any domain, but instead strengthening the content message in an omnichannel world.
About Lazarina:
Lazarina Stoy is a marketing consultant and the founder of MLforSEO, a learning platform, academy, and community for marketers and organic search professionals. She designs hands-on training for in-house and agency teams, and the forward-thinking individuals within them, integrate AI and ML solutions into their workflows to drive productivity and organic growth – regardless of the platform their audience is searching on. A strong advocate for responsible automation, Lazarina speaks at conferences and webinars and creates practical resources for marketers starting their AI/ML journey.
