Join us for a full day dedicated to SEO, Paid Search, AI, and all the changes happening in Search when we host SearchDay 2026 in Aarhus, Denmark.
Join us for a full day dedicated to SEO and Paid Search on all the changes happening in Search. Our former flagship summit, SEOday, has now become SearchDay and moves to Aarhus.
Meet Danish and international specialists and get updated on the latest developments in search marketing.
SearchDay invites you to a full-day conference featuring exciting sessions with search experts, networking opportunities, and plenty of inspiration to elevate your work with both organic and paid search.
At SearchDay, we focus on search as a whole, covering both SEO and Paid Search. You’ll get insights into future challenges, opportunities, and strategic focus areas.
You’ll meet experts and practitioners from Denmark and abroad, and have the opportunity to network with 200 industry professionals and share knowledge with others working in search marketing.
SearchDay is designed for anyone working strategically or hands-on with search. Whether you work in marketing, communications, or e-commerce you’ll find valuable insights on the changes to the search landscape.
The full speaker’s list is still to be announced. But you can be sure to return from SearchDay with new knowledge and inspiration from industry experts, including:
Bjørn Darko
Global Product SEO leader
Track: SEO
Lazarina Stoy
Founder of MLforSEO
Track: SEO
About the presentation
Mathias Hillerup
CCO & Co-founder, s360
Track: Paid Search
Frederik Hyldig
CPO, s360
Track: Paid Search
Mikkel Wegener Nielsen
Chief Revenue Officer, Accuranker
Track: Paid Search
Nikolaj Mogensen
Group Lead, SEO, s360
Track: SEO
Tamara Novitovic
Head of SEO, Bazoom
Track: SEO
Anders Lynggaard-Poulsen
Search & Performance Lead, Google Northern Europe
Track: Paid Search
Ramial Aqeel
Founder, Rank Media
Track: Paid Search
Oliver Brett
Head of Strategy, Screaming Frog
Track: SEO
We partner with leading search tools, tech companies, and service providers to host SearchDay. These partners get the opportunity to present their valuable insights and connect with a highly relevant audience.
If you would like to become a partner, reach out to us at [email protected].
Yes, if you would like to join more than three participants we typically give a discount. Reach out to Nikolaj on [email protected] and hear more.
You can cancel your ticket for free up to 3 days before SearchDay.
You can pay directly through Stripe and receive an invoice automatically.
You can also choose to pay directly by invoice via the form above.
SEO has evolved tremendously over the last years and Paid and Organic becomes ever more intertwined.We therefore decided to combine the day.
SEOday has been held in Kolding the last 8 years.
We felt like it was natural to change scenery as we also changed the conference to an overall Search topic.
Aarhus is a more accessible location and Centralværkstedet has a great atmosphere for the event.
In this session, we’ll walk through the mechanisms of AI search systems discussion things like personalisation, query expansion, memory, and response generation. We’ll go over how this is different than traditional search, and what carries over. Attendees will leave with a framework for winning in both traditional and AI search, without compromising visibility in any domain, but instead strengthening the content message in an omnichannel world.
About Lazarina:
Lazarina Stoy is a marketing consultant and the founder of MLforSEO, a learning platform, academy, and community for marketers and organic search professionals. She designs hands-on training for in-house and agency teams, and the forward-thinking individuals within them, integrate AI and ML solutions into their workflows to drive productivity and organic growth – regardless of the platform their audience is searching on. A strong advocate for responsible automation, Lazarina speaks at conferences and webinars and creates practical resources for marketers starting their AI/ML journey.
