Event: The end of blue links in Google? The new reality for retailers [Amsterdam, Jun 19, 2024]

Forget Generative Search – The Digital Markets Act and a surge in international competition are the true game changers.

The end of blue links in Google? The new reality for retailers

Join us for a breakfast and fascinating discussions about Google’s new plan to revolutionise the SERP. During this event, we will talk about the introduction of Google’s Search Generative Experience, how it will affect your business, and what you can do to prepare for it.

Google will soon implement its biggest change yet in SEO for retail, and it will leave its mark on search results. The shift is a consequence of the EU legislation, the Digital Markets Act, and rising competition in Product Search. Specifically, there will be significant changes to Google’s result page and, thus, also to how the search works. It is essential to understand these changes to get ahead of the curve and prevent a decline in organic traffic.

As a business partner in performance marketing, s360 wants to organise an event for key decision-makers in the retail industry to talk about this changing landscape. After this session, you will understand more about Search Generative Experience and how to navigate this change to gain a competitive advantage.

What does this mean for your brand and ecommerce? Firstly, changes in search results will affect your SEO performance within retail and ecommerce. Secondly, you must understand the changes already in place to adapt your SEO efforts in time.

To help you understand the biggest changes in Google since Shopping was introduced, we will examine the new results and explain how to avoid a decline in your organic SEO efforts. The scope of this event will be SEO for retail, and the event will therefore be intended for c-level and marketeers within retailer and ecommerce companies.


  • 08.30-09.00: Breakfast & coffee
  • 09.00-09.45: How Google have changed
  • 09.45-10.30: How to win in the new search reality
  • 10.30-10.45: Short coffee break
  • 10.45-11.30: How to work with SEO going forward
  • 11.30-12.00: Q&A session

Practical info

The seats are limited, so make sure you reserve your spot early.

  • Date: June 19, 2024
  • Time: 08.30 am to 12.00 pm
  • Venue: Volkshotel Hotel. Find directions here.
  • Target audience: C-level and digital marketeers within retailer and ecommerce companies

The event is free of charge, however, we do expect it to be fully booked. We reserved the right to change your registration, if needed.
Get tickets now


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