Topic Clusters: Why you should focus on topics instead of keywords
The future of search strategies should include topics instead of keywords. The industry has focused on keywords for many years, but this is shifting towards topics. This article shows how we work with topic clustering in our award-winning SEO cases.
Exclude internal traffic with IP filters in GA4
GA4 is an exciting new analytics platform with lots of new cool features (including free BigQuery export), but also some new ways to do familiar things like IP filters. This post will walk you through how to set up IP filters to exclude internal traffic in GA4.