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Exclude internal traffic with IP filters in GA4

GA4 is an exciting new analytics platform with lots of new cool features (including free BigQuery export), but also some new ways to do familiar things like IP filters. This post will walk you through how to set up IP filters to exclude internal traffic in GA4.

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Migration Handbook

This migration handbook can help you avoid potential pitfalls when relaunching your website.

Featured insights

COVID-19 impact on e-commerce in Denmark

This benchmark analysis shows how Danish e-commerce is affected by COVID-19

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