Customer insights

s360 & HUNTERS’ POINT: Gaining +100% Annual Revenue Through Content

A proven SEO and Content strategy attracts new customers and drives organic revenue.


Organic visibility is key to success when running an eCommerce shop with no physical stores. HUNTERS’ POINT needed help to unleash the full potential of their SEO and content efforts. Even though they had optimized some of their existing pages, the pages did not meet the ever-changing SEO standards. Therefore, they partnered with s360 to rewrite the content and reduce the number of words and pieces to sharpen the focus on implementing the right keywords to increase organic visibility. 


At s360, we developed an SEO and Content strategy that took its starting point in covering the entire search and keyword landscape. The analysis involved currently ranking keywords, competitors keywords and new keywords that neither of the players got ranking keywords. With these insights, s360 had the perfect foundation to create compelling content that got found and answered the questions asked by the visitors. Hence, conversions were rising as well.

We have been very satisfied with our partnership with s360 on SEO. We always have ambitious goals, but the goals have been exceeded on this SEO project. Seeing a +101.5% lift in organic revenue is very impressive. 

s360 has opened our eyes to the world of opportunities within SEO and how a rock-solid strategy should be assembled. Much praises and thanks to the hard-working s360 team for creating these amazing results for HUNTERS’ POINT.

– Henrik Noes Jensen, CEO HUNTERS’ POINT.


This campaign generated +100% annual revenue and a 30x return on investment through content. Moreover, HUNTERS’ POINT experienced massive growth in organic traffic and a significant uplift in organic visibility. On top of that, the new compelling content boosted visibility and generated new conversions.

Industry recognition

European Search Awards 2022

  • Best Low Budget Campaign (SEO) (Silver
  • Best Use of Search – Retail / eCommerce (SEO) (Shortlist)
  • Best Use of Search – B2C (SEO) (Shortlist)


HUNTERS’ POINT is an eCommerce company founded in 2019 in Silkeborg, Denmark, by Jesper Bork and Henrik Noes. HUNTERS’ POINT sells all things related to hunting with an up-to-date and versatile range of goods from the best brands at the best prices.


Anders Pardi, Senior Manager, Client Strategy
[email protected]

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